application of multimedia in hospitality and restaurant services

In our modern 21st century, daily life would be unthinkable without computers. Moreover, it provides the infrastructure for inexpensive delivery of multimedia information, promotion and distribution for tourism products and services. Application of multi-media in hospitality industry implies the process of combining the different multimedia elements such as text, graphics, animation, audio, etc. [4] Dobrican, Ovidiu-Alin (2009). Digital Natives vs. Digital Immigrants: Myth or Reality? Multimedia applications can use to deliver information in an interesting way by combining the elements of texts, images, audios, videos, animations and user control. INTRODUCTION Digitization also enables hoteliers to offer unique guest experiences. Application of ICT Technologies such as Internet and Multi-Media in the Hospitality Industry The internet has become a key application in the tourism industry. Consumers now expect more from a hotel than just a comfortable night's sleep. Through use of multimedia various companies offer interesting details of products to the prospective consumer who, simply through, a mobile phone buys and compares products online to check its suitability and price variances. The underlying significance of VR is its ability to bring the experience to the customer and this virtual experience of the destination will further increase the customers desire to actually visit the location. 1) Text: Text is the most common medium of representing the information. Derived from the word "Multi" and "Media" - Multi Many, Multiple, - Media Distribution tool & information presentation - text, graphic, voice, images, music and etc. A good website should be inclusive and should cater for the needs of different types of online users, including visually impaired and disabled. Multimedia plays a great and vital role in every fields including advertising and entertainment. The choice of learning activities whereby the goals of education are realized in the school is the responsibility of the teacher. Multimedia products can be delivered using several types of portable devices such as CD (max. Uses of Multimedia in Education 2. CHAPTER ONE Transactions can provide invaluable data for financial and operational control as well as for marketing research, which can analyze the market fluctuations and improve tactical decisions Hotels use ICTs in order to improve their operations, manage their inventory and maximize their profitability. Uses of Multimedia in Entertainment 3. Electronic Tourism (e-tourism): It is the application of ICTs on the tourism industry. Our team will review it before it's shown to our readers. Most of the exciting developments in destination and product presentation, such as multimedia and VR, are mostly relevant at the information stage, within the search process for a suitable holiday destination. Website performance can be measured in various ways, such as evaluating a websites effectiveness by using the modified Balanced Scorecard Approach or flow experience. Teaching is the specialized application of knowledge, skills and attitudes designed to provide unique service to meet the educational needs of the individual and of society. To improve service delivery in the hospitality industry, there is need for the application of multi-media technologies such as website development and virtual reality that combine different formats of information such as text, pictures and videos to give tourists a good description and easy to understand. 3. This seminar paper examines Multimedia application in Hospitality Industries. Images are stored and exchanged in many standard for-mats such as the JPEG, GIF, BMP, PNG, TIFF, etc. London: Cassell. Enter the email address you signed up with and we'll email you a reset link. The internet, including. 120) R120 - Hygiene (Commerce and Offices) Recommendation, 1964 (No. 1991. All rights reserved. Because putting into practice your theoretical knowledge is essential to your future career, the MSc in International Hospitality Management features different projects throughout the year. In fact, Tourism is probably the ultimately dispersed industry, Tourisms relatively low degree of integration, further reinforcing the fragmented nature of the Tourism Industry. The use of computers within the Tourism Industry has evolved, in a very short period of time, from a simple back-office system to playing an indispensable role in management, marketing and financial analysis. Annette_Conley. 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The main focus of e-business processes in the tourism industry has been on customer facing activities and services, i.e. Bars & Taverns. Nausea, vomiting, and stomach cramps. These are some of the popular applications of multimedia. (2011). Here are the proceedings of the 2011 ALT Conference ''Thriving in a colder and more challenging climate''. But through VR this relationship has moved one step further to being a tool capable of helping both management and customers to make well-informed decisions. Until recently GDSs have been critical for business travel agencies to access information and make reservations on scheduled airlines, hotel chains, car rentals and a variety of ancillary services. ICT that may be adopted are: Electronic and Mobile Commerce, Web Services and Web Semantics, Expert Systems and Intelligent Agents, Data Mining and Data Warehousing, Wireless and Multimedia Communications, Virtual Reality (VR) and Augmented Reality (AR). CHAPTER ONE. Text is still the dominant form for explaining what the application is or how to use it. Since the late 1990s GDSs have emerged as business in their own right, specializing in travel distribution. 18 terms. This will enable them appreciate their destination and also create the zeal in them to patronize the services of the hospitality industry. This means that hotel brands are now marketing the experience that their hotel affords - on top of basic amenities, price, and convenience.. eTravel agencies: ICTs are irreplaceable tools for travel agencies as they provide information and reservation facilities and support the intermediation between consumers and principals. The centre of the town has several commercial establishments including a . This implies that a guest enters your premises and is under your care for the duration of their stay. 1.1 BACKGROUND IMPACT OF CORRUPTION ON MORTGAGE DEVELOPMENT IN NIGERIA [12] Mill, R.C. A report on a study conducted by Kapiki (2012) concludes that quality in the hospitality sector is deemed as value for money and that despite the fact that many facilities in the Major opportunities and challenges have emerged and need to be addressed by all industry players. 33, No. It is the most used form of communication and is considered a basic element of visual multimedia [6]. CRSs often charge competitive commission rates while enabling flexible pricing and capacity alterations, to adjust supply to demand fluctuations. Potentially, there is an infinite number of Tourism experiences which VR can simulate [12]. Studies have shown that multimedia training increases efficiency, and learner motivation, for individuals and groups. Uttar Pradesh 201301, Devonshire House, 60 Goswell Road, The Hospitality Inspection app This app is ideal for conducting hospitality inspection on location. Share. Science fiction has come alive, thanks to AI and the rise of technology. AN APPRAISAL OF MODERN STRATEGIES FOR HOUSING DELIVERY IN NIGERIA 305316, 2005. A-258, Bhishma Pitamah Marg, Beyond Computer Literacy: How Can Teacher Educators Help Teachers Use Interactive Multimedia? You can download the paper by clicking the button above. [2] Collier, D., Expansion and Development of CRS. Tourism Management, 10 (2), 1989, pp. VR in the hospitality industry is applied in travel experiences, hotel tours, and booking processes. 13, no. Catering to the demand of various types, multimedia has different usages at a given situation. It can mean the deployment of computers to deliver information as text, image, audio or video, but it could be also the capacity to manipulate and distribute content that includes image, audio or video via a communication device. Multimedia is also used for gaming purposes which are distributed online or through CDs. This program provides two Career Paths. MULTIMEDIA APPLICATION IN HOSPITALITY INDUSTRIES. User generated content is a particularly effective way of doing this, as it helps to bring to life these experiences, showcasing them . Panera Bread is the leading fast-casual restaurant in the entire country and Chipotle Mexican Grill is second Tex Mex, Asian Cuisine, and Sandwiches are the most popular food genres for fast-casual restaurants The fast casual restaurant industry is expected to reach $209 billion by 2027. Offering a robust portfolio of partner solutions ranging from self-service kiosks to interactive digital signage, Intel empowers you to deliver for your customers like never before. CRSs can be characterized as the circulation system of the tourism product. Predominantly, Entertainment and Education are the fields where multimedia is used . It also facilitates the sharing of information through email or by uploading the information on cloud drives. In 1995, international Tourism receipts rose by 7.2% to almost US$372 billion5. Another main advantage of digital sound is the ability to edit such files using digital audio editors. In addition, the Tourism product is largely intangible, perishable, heterogeneous and volatile, and it is, therefore, the information provided to the potential Tourist which is recognized as being the product. Thirdly, Tourists are becoming more knowledgeable and adventurous in their choice of Tourism destination9. The country has a vibrant hotel and restaurant industry. The frequency of taking samples (sampling rate) affects the quality of the digitized. 171) C120 - Hygiene (Commerce and Offices) Convention, 1964 (No. Hospitality and Restaurant Management chapter 5. Do you want to explore some other vital uses of multimedia? Web designers should also consider culture and language as a factor affecting the success of a website. Artificial intelligence (AI) is leading to innovation and automation across industries. Also, many hotels also hire for positions that are not particularly . For this reason, multimedia technology is likely to have a major impact on the future of the Tourism Industry. Uses of Multimedia in Journalism 6. This report might be a guideline for the upcoming library professionals. One the excellent applications is voice and live conferencing. The various components of multimedia are Text, Audio, Graphics, Video and Animation. Multimedia presentation for many applications can be highly portable particularly in the case of CD-ROMs, DVD-ROMs and video tapes. In fact, the individual company website had become the most important platform for e-commerce, followed by electronic markets. Storage on reusable digital memory, which makes it easier to be edited and integrated into multimedia applications. Informatica Economic vol. There are also research prototypes of intelligent travel support systems based on software agent technology. It combines the advantages of village life with individual houses while still being part of the CUS with train and bus transportation to the centre of Strasbourg. We will answer to and honor each solicitation. Hence, e-tourism bundles together three distinctive disciplines: business management, information systems and management, and tourism [10]. Application of ICT Technologies such as Internet and Multi-Media in the Hospitality Industry. It also reflects that the techniques of e-resources management, web designing and computer networking. Video is defined as a series of images (frames) put together and displayed one after the other to create the illusion of motion. The e-tourism concept includes all business functions (i.e., e-commerce, e-marketing, e-finance and e-accounting, eHRM, e-procurement, e-production) as well as e-strategy, e-planning and e-management for all sectors of the tourism industry, including tourism, travel, transport, leisure, hospitality, principals, intermediaries and public sector organizations. Hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs. Analytical survey, Using Serious Games in adult education -Serious Business for Serious People-the MetaVals game case study, Thriving in a colder and more challenging climate, Use of mobile technology for teacher training, Educational media strategy at Indira Gandhi National Open University, India, Issues and obstacles with multimedia authoring. At the tactical level, it includes e-commerce and applies ICTs for maximizing the efficiency and effectiveness of the tourism organization. This has turned out to be a boon in situations of emergency, thus, it is known as one of the most beneficial applications of multimedia. Australia, Meet 75+ universities in Mumbai on 30th April, Leverage Edu experience is better on the app, Streamline your study abroad journey from course, An essential tool of mass communication, newspapers, magazines, dailies, weeklies, and journals, and other forms of published material, What is communication? Alonso et al. VR systems have the ability to provide potential Tourists with the opportunity to experience destinations and their respective attractions and facilities. It would not be surprising to add virtual reality (VR) to the ways that IT affects the Tourism product. If yes, then, stay tuned with the blog. Research and rigour: creating, marshalling and making effective use of evidence. After careful analysis, the right Multimedia application can then be incorporated into the business and be part of a business process reengineering exercise that can support the business to maximize its full potential. The main difference with the grey level image is that the pixel value is not a colour, but it is an address to the in-dex of colours called LUT (look-up table) that is stored in the machine displaying the image. Lin, H., Gursoy, D. & Zhang, M. (2020). [14] Hitchins, F., The Influence of Technology on U.K. Travel Agents. Travel and Tourism Analyst, (3), 1991, pp. Uttar Pradesh 201301, Devonshire House, 60 Goswell Road, This is based on the expectation that the new ICT based technologies and processes would lead to an improvement in their operating efficiencies and customer service levels. Sound files exist in many formats such as MIDI, MP3, WAV, WMA, MPEG audio. Despite the recession in other industries the Tourism Industry is still growing at a faster rate than international economic growth. Explore solutions. International Journal of Hospitality Management, 87. Simply, scrolling through online shopping sites like Amazon we see how text, pictures, and videos have been blended into making an appealing user interface. Abstract. customer satisfaction. TABLE OF CONTENTS INTRODUCTION Abstract This report is an integral part of the attachment training on Information Technology for Information Management and the training is organized by SAARC Documentation Centre for the development of library professionals in the SAARC countries. application of multimedia in entertainment, applications of multimedia in computer graphics, End-to-end support for your study abroad journey. Health Monitoring and Management System Using Machine Learning Techniques Bharati Patil and D. Vydeki 3. They are for research reference/direction purposes and the works are publicly supported. Little attention was paid to non-traditional presentation formats, such as multimedia. United Kingdom, EC1M 7AD, Leverage Edu Today, interior designers use different software like SketchUp, AutoCAD and Revit to create designs that allow a customer to have a virtual walk through the house before it takes the shape of a real house. 251-262, 1998. The software helps reduce booking errors and save time by auto-updating your room inventory and availability across all distribution channels and booking platforms where your properties get featured. 2. After state-of-art has been presented in what Serious Games feature now both in education and corporate training, case studies are still to feed researchers via practitioners into revealing new facets of using games, in adapting and personalizing them to every context of use and learning style; all this aims at better meeting the requirements of the users, enhancing knowledge transfer in its various forms, bridging gaps between researchers, game designers, trainers, trainees and labour market stakeholders eventually. Required fields are marked *. Chapter 16. 37-41. These colours are a combination of the three basic colours: red, green, and blue (RGB). Digitizing is the process of converting a sound from the continuous form (analogue) into digital (discrete form) by taking a sample of the sound at a given time interval and storing it as an 8-bit or 16-bit data. It emerges as a term describing the entire range of applications of ICTs on tourism and the implications for the tourism value chain. Remarkable progress has been made in the automation of travel planning with the help of the easily accessible information [2]. Colour images or 8-Bit colour images each pixel is represented by 8-bit value with colours ranging from 0 to 255. The tourism sector is experiencing an acceptance of ecommerce to the extent that the whole industry structure is changing .The web is used not only for information gathering but also for ordering services. Impact of customer-to-customer interactions on overall service experience: A social servicescape perspective.