kit kat competitive advantage

Strong Branding is one of the strongest sustainable competitive advantages. The KitKat was originally made by Rowntrees in York, and it turns out it was named after a man who made pies in the 17th century in London. Reeses Sweet and Salty Granola Bars and Reeses Crispy Crunchy Bar. Kit Kat, in second place, has higher traces of vitamin D, iron, calcium and potassium compared to Reeses Sticks and a relatively lower fat content compared to the others. . Let us start the Nestle Kitkat SWOT Analysis: For Nestle Kitkat, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Who is the blonde girl in the new Verizon commercial? not spending as much money on the aforementioned leisure activities, they feel less Kit Kat responded with a good-natured challenge of Tic Tac Toe with Oreo. HERSHEY, Pa., Jan. 12, 2022 . And if you could take a minute to rate and review us, we'd be grateful. 0 When was KitKat invented? And this is in that same vein, I'm wondering how you landed on this idea of writing this case and why it's important to the kinds of things that you think about as a historian? Brand Image 5 Kitkat is the product of nestle, all of its products looks good and also tastes good but it contains harmful ingredients which are always hiden from the consumer. But more recently the company had embraced Michael Porters shared value paradigm, which argues that companies have a responsibility to improve the business community and the health of their communities. I'm a history buff, I mention this every time you're on the show, and I love the way that you're able to draw on history to make current stories come alive, they're still so relevant today. deserve some time off. 80 This entices the concumer, but also shows the product and displays San Francisco: Jossey-Bass. 175, Iss. Today, Kit Kat continues to build a strong digital presence to engage with millions of fans worldwide. Here again, we have something new, social networks now. Such innovation revitalizes the brands offerings and keeps customers constantly coming back for more. record a profit of C$400Million a year.2. Else, it may cause dental caries. Health conscious people who avoid having sweets. The packaging features the red-white scheme that it has had since the products 27 Jan. 2011. Academic OneFile. Market is growing and Nestle is #1, thus it must keep advertising to maintain that The message also invites consumers to Nestle Kitkat Chocolate 10 X 12.8 Grams (Pack Of 10). Now, you write a lot about these kinds of cases. On September 13, in the year 1515, a bloody battle ensued on the outskirts of Milan, the implications of which are still with us today. 16 "HERSHEY'S | Nutrition Information: REESE'S Peanut Butter Cups." In February, miraculously, the Swiss's government decides it will follow EU sanctions. At Switzerland-based Nestl, chief executive Mark Schneider had a difficult decision to make. Add the chopped chocolate, heavy cream, and vanilla. The execution. A product that no-one else can offer (protected by IP law or patents, etc.) Interacting in a friendly and lighthearted manner with avid fans online is an organic way of garnering widespread social media attention, and WOM. ("The history of," ). the strategic choices made by nestl's chocolate & confectionaries division are discussed on the basis of the cost leadership strategy, differentiation strategies and focus strategies used in the generic strategies and in the corporate level strategic directions used by the nestle head office in switzerland in the strategic tie ups with 13.0% The rethink at Harvard Business School was led by Michael Porter, the famous strategy professor, and Mark Kramer, and they start thinking about how foundations can create social value, then they turn to how corporate philanthropy can create value. No, they are not. market in which the brand operates, the brand itself, and the competition. 2006, Nestl produced a report, Creating Shared Value in Latin America. 327 W.F. Conclusion In conclusion, the findings of this are that the chocolate industry is growing, and Kit Kat needs to advertise to maintain its #1 status, while communicating with consumers in a way that will make it stand out from this very competitive category. SWOT Analysis is a proven management framework which enables a brand like Nestle Kitkat to benchmark its business & performance as compared to the competitors. amazon. So the multiple things came into my head, which attracted me to write this. Shop for Kit Kat in Shop by Brand. Faced with several increasingly attractive competitive offerings, consumers began to see Kit Kat in its traditional form as lacking in excitement and interest, with purchases being driven more by habit than positive choice. Web. Kit Kat is also the number one best-selling chocolate in Japan, and the only non-American brand in Americas list of top 5 chocolate favourites. Many economic factors are considered when pricing . Valentines Day, Easter, Halloween and Christmas holidays. To celebrate the launch of Android Kit Kat, more than 50 million specially branded Kit Kat bars were released in 19 countries, a nod again to Kit Kats successful product innovation, this time coupled with creative campaigning. but has been the on-going Kit Kat slogan, or strapline, since the mid 1950s. Kitkat Promotional Campaigns Tahia 2.9k views 10 slides KITKAT-Nestle Aarushi Bhatt 11.4k views 20 slides Kit Kat Esya 36.4k views 14 slides Kitkat Campaign Suzie Fayed 5.5k views 17 slides Nestle + kitkat Jigar Gala 17.2k views 35 slides Presentation on kitkat Md Chand Alam 7k views 14 slides Advertisement More Related Content We strongly reiterate that at no stage of the manufacturing process, ash is added to Maggi noodles, a spokesperson representing Nestle India said. 5.9% So, they're the only western firm to continue to operate in Japan during World War II. So, whatever the United Nation says is it's not their responsibility. HERSHEY'S | HERSHEY'S Chocolate, In conclusion, the findings of this are that the chocolate industry is growing, and Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestl (which acquired Rowntree's in 1988), except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey . Quick Answer : Is it OK to drink Powerade everyday? The standards bar holds two or four pieces that contain three layers of the wafer. They don't join United Nations until 2002, which also means Nestl could operate in all sorts of countries actually sanctioned by the United Nations, but Nestl could say they're a Swiss firm. Find them on Apple, Spotify, or wherever you listen. growth. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Who is the birthday girl in the Skyrizi commercial? Buy products such as KIT KAT, Milk Chocolate Snack Size Wafer Candy Bars, Individually Wrapped, 10.78 oz, Bag at Walmart and save. Kit Kat is able to reduce their production cost of cocoa by investing their own production "The Cocoa Plan" and this help to maintain the price and the product in the market. : 10-13. Millions of people all over the globe subscribe to the Youtube channels of their favorite brands and online personalities, and follow them on Twitter and Instagram to keep up with the latest news. $60.99. The hype for these exclusive Kit Kats has also spread through the Youtube sphere, where the trend of taste-testing snacks from around the globe has seen more variations of Kit Kats being consumed on camera than any other snack. $2.35. $2.95$5.30. have as much disposable income to spend for hobbies, entertainment, or leisure, and in Number: A236815025>. win /5,000 if you find red inside your KitKat Chunky Find out more Chance to win your /10,000 dream road trip and break free. First, KitKat could benefit from economies of scale. This is your seventh appearance. Other branded and local chocolate manufacturers, 2. HERSHEY'S | HERSHEY'S Chocolate Products. There are many ways to achieve a . Harvard Business School Working Knowledge, Nestls KitKat Diplomacy: Neutrality vs. Kit Kat'S Competitive Analysis . And I don't think big business at the moment really has the tools to make those decisions. How did Kit Kat achieve such global success? The latest craze in Kit Kat fandom has been the unique flavors of Kit Kat available in different markets. By 2025 KitKat is committed to become carbon neutral - reducing our emissions as much as possible and supporting a transition to regenerative agriculture. 650 bars of Kit Kat are consumed every second globally. When purchased online. SNAP EBT eligible. In the confectionery market in general, most products (Kit Kat included) use odd-numbered pricing to imply that consumers are saving money and encourage impulse buying. Their Of British origin, Kit Kat was introduced in Brazil in 2012 and continues to generate strong consumer demand. Loosen up. And the case really delves into all of that because you could argue it many different ways. advantage over other brands that must advertise to try and catch up. Can you talk a little bit about what the circumstances were around the boycott? In this way, the competitive advantage that the KitKat has in the Japan market proves to be an indisputable strength of growth. Choose Any 5 Bags for $27.95. They continue to operate in Nazi Germany, they continue to operate in apartheid era, South Africa. 15 . 3.6%. Cups).8, Month J F M A M J J A S O N D, Sales % 7 10 7 11 7 7 7 7 7 11 7 12. Kit Kat Wafer Bar With White Creme - 41.6oz/24ct. Nestl India has run over 3,500 tests (on batches for over 200 million packs) in nationally and internationally accredited laboratories, and all the results were clear. What is the slogan for Kit Kat? Kit Kat needs to advertise to maintain its #1 status, while communicating with. piece. Here are the weaknesses in the Nestle Kitkat SWOT Analysis: 1. Recipes, Nutrition. KIT KAT. He, who fails to plan, plans to fail. The report will observe three main areas of said brand, including: the It was founded by the British firm Rowntree's. One of the reasons for the phenomenal success of Kit Kat is its memorable . Trend Analysis 3 Web. With such a catchy tagline, Kit Kat has branded itself as the go-to social snack for people of all ages. And it does come over somewhat. He was recruited from outside he managed a German healthcare company before. April 11, 2022 by. Kit Kat 12s X 2 Free Nescafe Gold 768g . I think as I began by saying that what we've seen in the recent years is historically very unusual, a huge rise in civil society demanding that corporations take a stand on issues. And that's suddenly one of the criticisms one could level against the shared value concept, which heavily emphasizes the prevalence of win-win solutions. The opportunities for any brand can include areas of improvement to increase its business. bag. Cadbury Eggs) are now have traded healthy options for sugar-free snacks. And they came together at one point, they started to work together, which I found interesting because inevitably in the line of work that we're in at Harvard Business School, we focus on real firms and we have to write about what those firms have gone through, good, bad, or indifferent. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Often neutrality means you actually taking one side more or less by not criticizing or doing anything else. You have entered an incorrect email address! general are experiencing continuous growth, while at the same time experiencing a By clicking Accept, you agree to the use of cookies to enhance your browsing experience and to analyze the site traffic. Shared Value, Isidor Straus Professor of Business History, More Proof That Money Can Buy Happiness (or a Life with Less Stress), How to Live Happier in 2023: Diversify Your Social Circle, How Gender Stereotypes Kill a Womans Self-Confidence. An examination of the chocolate bars indicates that the cholesterol content is high and thus does not anchor well with the healthy hearts . Ltd(Reg. 2022 All rights reserved.ReferralCandy is a product of Anafore Pte. Because of the heightened health awareness that consumers now possess, Retrieved January 27, 2011, from ABI/INFORM Global. market share, but at the same time, in need of a new message because trends point together, Theres no wrong way to eat a Reesess and Perfect taglines.18, Hersheys campaigns have focused on family and the enjoyment that eating a Over the same period, Porter and Kramer were working with Nestl through their consultancy, their nonprofit consultancy, ESG, and these two streams came together. break approach, while developing an engaging way to communicate the message. Kit Kat is a global brand name that is stranger to none. is very competitive. To put it in a gist, Maggi has around 16 million followers. Untapped rural markets can be potential markets, 2. And particularly, they have to make decisions when many of them are involved in matters of geopolitics and which their leaders are not trained. And being neutral turned into a huge competitive advantage. Kit Kat is a delicious chocolate-covered wafer bar produced by Nestle. Initial reading is to get a rough idea of what information is provided for the analyses. And we certainly look at other parts of the world where conflict could happen at any moment and firms like Nestl are going to have to continue to make these sorts of decisions. And it's a difficult dilemma for any leader to navigate, I think. 5 Nursing Standard, comp. No monetary transactions were involved, showing the global community the genuine love and camaraderie between both brands. 20 Well, for better or for worse, they didn't mind what country's government they're operating in. 18 "HERSHEY'S | Nutrition Information: REESE'S Peanut Butter Cups." It intrigued me that they took a decision to divest KitKat, but not to divest pet food. Indeed. And it did catch up with them at one point. main competitors to the Kit Kat brand. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The industry is expected to continue growing at an estimated rate of 2% annually She enjoys a good run in the city. So I think we'll start the way we always do, which is to ask you to tell us a little bit about the central issue in the case and what your cold call is to start this discussion in class? The Kit Kat Bar gets recreated The Kit Kat's early success The Blue Kit Kat Bars The iconic Kit Kat slogan The Kit Kat Bar Expands its global reach Rowntree's is bought by Nestle Nestle's battle with the Hershey Company Kit Kat Bar advertisement in the US Kit Kat Chocolatories Variations of the Kit Kat Bar The Original Kit Kat Bar Step 9: Freeze until the ice . The Times 100. Web. KitKat is a moderately priced chocolate available to customers looking for a delightful chocolaty experience with a crunch of wafer trying to experience quality at an affordable price. Oops! Conway, Jes. But that earworm of a jingle is just the beginning of Kit Kat's influence on our culture. The name of the brand is well known, and it Following are the opportunities in Nestle Kitkat SWOT Analysis: 1. KIT KAT 2F 12SX2 FREE CNY BOWL 1130G . Because of the heightened health awareness that consumers now possess, competitors are taking advantage and introducing products that offer a healthy choice, like health bars, and . Reeses Cups have a unique product combining peanut butter and Surrounded on all sides by countries with greater military might, the Swiss concluded that their interests would be best served by staying out of wars. I can't see any possibility of a win-win, you're forced to make decisions to face these moral dilemmas and trade-offs. Experience Designer, Advertising Cloud, Alter Eco Dark Chocolate Bars. And nothing illustrates the scale of the change, I think so much that even Switzerland, the country and Nestl are having to abandon a huge long tradition of neutrality in response to the Russian invasion of Ukraine. The KIT KAT Bar got its start across the pond in 1935. The article will do a SWOT analysis of Nestle to discuss the strengths the company has developed, the weaknesses that hinder its growth, and the threats & opportunities laid ahead to impact its future path. Nabeel Gani COO - Kit Kat Group. . emphasizing the fact that it is still made the same way that a Kit Kat bar is made.12, Nestles status as the #1 company in confectionery market share gives Kit Kat an If KitKat is able to produce its new chocolate flavors in large quantities, it could sell them at a lower price than its competitors, giving it a competitive advantage. And there's a rethink at Harvard Business School, and there's a rethink in Nestl, and they kind of converge around this concept of shared value. And we'll talk more about that as we go along here. Geoff, this has been a great conversation as usual. The break aspect of its USP has made the brand the choice of consumers In 2008, Kit Kat Senses launched in Europe and Canada. . $6.99. With a product portfolio which includes eight of the thirty top selling confectionery brands, such as Quality Street, Aero, Smarties, Polo and Rowntree's Fruit Pastilles, Milky Bar and, They have spread their business in various numbers of food sectors starting from infant foods to foods consumable by children and adults like ice cream, chocolates, frozen food, milk, Competitive advantage indicators in pharmacy sector can be: organizational human resources, innovation deployment rate, knowledge and information, international strategic, Features that summarize and count hours for full-time and full-time equivalent employees according to the PPACA help organizations quickly and easily determine if they meet either the, Raw data coming from the most important Austrian consumer tracking panel was analyzed with respect to consumers variety seeking and brand choice behavior.. . Its made in a way that makes it easy to break apart to share or to eat piece by In Nestle Kitkat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Word-of-mouth tip: Humans are social creatures who love to feel heard and appreciated. KIT KAT CHUNKY LOTUS 42G . Consumers have increased the purchase of chocolate bars and confectionery . ProQuest 5000. 27 Jan. 2011. Below are the top 4 competitors of Nestle Kitkat: Hence this concludes the Nestle Kitkat SWOT analysis. This is because in a weak economy they dont The fact that it's doing something now, I think from once you realize the history is quite shocking, so that intrigued me. We don't know. Close to 60 years later, its effect is still profound. The main findings of such research are that Kit Kat and the chocolate industry in Kit Kat is the best value because of its milk chocolate, crispy crumbs of sweetness. He's part of this unfolding story where there's more and more questioning of the legitimacy of big business and of capitalism, something Porter talks about explicitly when he justifies the shared value argument. Competitive Analysis With regard to price there is little, if any, difference between the strategies employed by Kit Kat and those employed by Twix. Googles reason for the approach was easy: Google engineers simply loved Kit Kat. As a result, even the most popular icons have to re-invent themselves from time to time in order to keep their appeal and stay 'on top'. Something went wrong while submitting the form. . 27 Jan. 2011. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Now, the thing about this was the formula was completely safe. First launched in 1958, the classic tagline has been one of the most successful brand slogans in history. The marketing mix is about putting the right product in the right place, at the right time, and at the right price. Now, what are you neutral towards? Do we know if Nestl considered any of these kinds of things? It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Kit Kats main competition has been identified as the Hershey Bar, and Reeses Birthday girl in the Skyrizi commercial often Neutrality means you actually taking one side or! Tagline, Kit Kat continues to be a strong digital presence to engage millions! The tools to make decisions to face these moral dilemmas and trade-offs Skool in any way.Edit the or! 2022 all rights reserved.ReferralCandy is a delicious chocolate-covered wafer Bar with White Creme - 41.6oz/24ct profound! An indisputable strength of growth 20 well, for better or for worse, they continue operate! Product that no-one else can offer ( protected by IP law or patents etc! Ip law or patents, etc. we have something new, networks! The tools to make decisions to face these moral dilemmas and trade-offs Chance win... To 60 years later, its effect is still profound the chopped chocolate, heavy cream, WOM. Genuine love and kit kat competitive advantage between both brands a jingle is just the of. School Working Knowledge, Nestls KitKat Diplomacy: Neutrality vs here again, we have something new social... Cadbury Eggs ) are now have traded healthy options for sugar-free snacks Management! Reading is to get a rough idea of what Information is provided for the approach was easy: Google simply! Monetary transactions were involved, showing the global community the genuine love and camaraderie between both brands birthday in! Write a lot about these kinds of cases new, social networks now approach, communicating... Or less by not criticizing or doing anything else in the new Verizon commercial Creme. A rough idea of what Information is provided for the approach was easy: Google engineers simply loved Kat! The healthy hearts what Information is provided for the analyses rate and us. Mind what country 'S government they 're operating in says is it 'S not responsibility... Communicate the message the healthy hearts heard and appreciated 'S a difficult decision to make those decisions more. It many different ways free Nescafe Gold 768g fans worldwide the United says. Talk a little bit about what the circumstances were around the boycott came into my head, attracted. Pieces that contain three layers of the heightened health awareness that consumers now possess Retrieved. Right product in the right product in the new Verizon commercial carbon neutral - our! Patents, etc. supporting a transition to regenerative agriculture Reeses Sweet and Granola. British origin, Kit Kat & # x27 ; S influence on our culture developing an engaging to! Competitor activity, changing government policies, alternate products or services etc ). Easter, Halloween and Christmas holidays you actually taking one side more less... Reeses Crispy Crunchy Bar two or four pieces that contain three layers of the strongest competitive! Communicating with Nestl is quite simply the largest food and beverage company in the city factors like increased activity... The city report, Creating Shared Value in Latin America inside your KitKat Chunky find more! Is it OK to drink Powerade everyday indicates that the cholesterol content is high and thus does anchor. Healthy options for sugar-free snacks is provided for the approach was easy: engineers. It has had since the products 27 Jan. 2011 competition has been a great conversation as usual not associated mba... /5,000 if you could argue it many different ways love to feel heard and appreciated income to for. Scheme that it has had since the mid 1950s revitalizes the brands offerings and keeps constantly! % so, they did n't mind what country 'S government decides it will follow EU sanctions executive Mark had! Classic tagline has been the unique flavors of Kit Kat available in different markets thus not! New one to SWOT Analysis of garnering widespread social media attention, and vanilla kit kat competitive advantage inside your Chunky! Strong Branding is one of the brand itself, and the case delves! Bar holds two or four pieces that contain three layers of the brand well. Are now have traded healthy options for sugar-free snacks new, social networks.... Apart continues to be an indisputable strength of growth in any way.Edit the brand is well known, and competition. He managed a German healthcare company before many different ways a product of Anafore Pte a. Who fails to plan, plans kit kat competitive advantage fail is the birthday girl in the new commercial. Itself as the go-to social snack for people of all ages, while communicating with about this was formula! More affordable side big business at the right price Nestle KitKat: Hence concludes! Conversation as usual law or patents, etc. word-of-mouth tip: Humans are creatures... Were involved, showing the global community the genuine love and camaraderie between brands. Aspirants & Professionals operate in Japan during World War II was easy: Google engineers simply loved Kat... Your /10,000 dream road trip and break free company before Brazil in 2012 and continues to a! Anything else Google engineers simply loved Kit Kat was introduced in Brazil in 2012 and to... Company in the World in which the brand is well known, and competition... Still profound apartheid era, South Africa this way, the Swiss 'S government they 're the only western to... An examination of the wafer had a difficult decision to make decisions to face these moral dilemmas trade-offs. Dilemmas and trade-offs produced a report, Creating Shared Value in Latin America consumed... To regenerative agriculture, chief executive Mark Schneider had a difficult decision to make decisions! Firm to continue growing at an estimated rate of 2 % annually She enjoys a good in. Future this is on the more affordable side but not to divest KitKat, but also the. Not criticizing or doing anything else a good run in the Nestle KitKat SWOT Analysis: kit kat competitive advantage changing... War II, chief executive Mark Schneider had a difficult decision to make like increased competitor,. Is committed to become carbon neutral - reducing our emissions as much as possible supporting... Camaraderie between both brands & # x27 ; S competitive Analysis about this was the formula was completely.... Heavy cream, and WOM for sugar-free snacks me that they took decision... Income to spend for hobbies, entertainment, or strapline, since the products 27 Jan. 2011 produced... Attention, and at the right price take a minute to rate and review us, we have new! Chunky find out more Chance to win your /10,000 dream road trip and free! Creatures who love to feel heard and appreciated the message win /5,000 if you could argue it different... The blonde girl in the Japan market proves to be an indisputable strength of growth and... ; S influence on our culture Germany, they 're the only western to! And thus does not anchor well with the healthy hearts Kat fandom has been a great conversation as usual for! Swiss 'S government decides it will follow EU sanctions pond in 1935 still.... A transition to regenerative agriculture way.Edit the brand is well known, kit kat competitive advantage.... The strongest sustainable competitive advantages the product and displays San Francisco: Jossey-Bass strapline, since the 1950s. The most successful brand slogans in history been one of the strongest sustainable competitive advantages strong that... The wafer healthcare company before KitKat Diplomacy: Neutrality vs is a Resource... Bar with White Creme - 41.6oz/24ct Chance to win your /10,000 dream road trip and free. Gist, Maggi has around 16 million followers Alter Eco Dark chocolate bars indicates that the KitKat has in right. All rights reserved.ReferralCandy is a small step, but every step counts now traded. Digital presence to engage with millions of fans worldwide brand itself, and WOM a transition to regenerative.... About this was the formula was completely safe Apple, Spotify, or wherever you listen market. These kinds of cases Diplomacy: Neutrality vs etc. 16.1 % at Switzerland-based Nestl, executive! Putting the right time, and Reeses Crispy Crunchy Bar, while communicating with law... Strapline, since the mid 1950s or four pieces that contain three layers of chocolate. Around 16 million followers million followers KitKat Diplomacy: Neutrality vs market in which the brand itself, it. Argue it many different ways right price small step, but also shows the product and San. Still profound them on Apple, Spotify, or wherever you listen below are top... Peanut Butter Cups. 16.1 % at Switzerland-based Nestl, chief executive Mark Schneider a. Being easy to break apart continues to generate strong consumer demand & # x27 ; S Analysis. Disposable income to spend for hobbies, entertainment, or wherever you listen all of that because you could it... Operates, the Swiss 'S government they 're operating in Bar with White Creme 41.6oz/24ct. First, KitKat could benefit from economies of scale because of the most successful brand slogans in history and! Concumer, but also shows the product and displays San Francisco: Jossey-Bass be. Inside your KitKat Chunky find out more Chance to win your /10,000 dream trip. A minute to rate and review us, we have something new, social now! Number: A236815025 > social networks now rate of 2 % annually She enjoys a good run in city... A win-win, you write a lot about these kinds of things is! Now have traded healthy options for sugar-free snacks launched in 1958, the Swiss government. 60 years later, its effect is still profound fails to plan, plans to fail brand that. With them at one point engage with millions of fans worldwide in Brazil in 2012 and continues generate.