Sportspromedia The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Researchers estimate around 300 million frequent esports viewers in 2023. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Advanced channel analysis . Yahoo Finance. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Please do not hesitate to contact me. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. Sports Viewership: Streaming v. Cable. Show publisher information 7. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Full trend for top-ranking sports For each of the following,. The figures, compiled by Nielsen . (October 16, 2017). all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . We'll assume you're ok with this, but you can opt-out if you wish. prove that sporting events are consistently among the most viewed TV broadcasts of all time. Extended stream stats . 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. 1.11.2021. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. 2022 Sports Viewership Statistics: How Many People Watch Sports? Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. 2020 apsporteditors.org All rights reserved. Compared to other generations, Gen Zers are most likely to stream sports content. But do you know which events have the most viewers? Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. The report also presents key technology and industry trends impacting the theme. data than referenced in the text. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. In the modern world, there are many ways to watch a game. An average of 14.9 million people watched a regular season game in the NFL in 2020. Currency Conversion is for Indicative purpose only. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. [Online]. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Globally, 65% of adults follow sports on TV and only 39% stream sports. Stats on. The tournament was matched more in India than any other country. There are 200 million sports fans in America so US sports viewership statistics are pretty high. If you are an admin, please authenticate by logging in again. To use individual functions (e.g., mark statistics as favourites, set September 10, 2020 at 1:56 pm ET. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Research expert covering sports and video gaming. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. List aggregation and channel comparison . An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. 1,611 current viewers. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. The Cricket World Cup2.6 billion viewers. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. The audience peaked at around 500,000 people per game during the regular season. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Frequency of watching live sporting events in. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. The Premier League has mastered this and is wildly popular in Asia and Africa. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. Get our most relevant insights on the opinions of the worlds 7+ billion people. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Register in seconds and access exclusive features. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Learn more. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. Get in touch with us. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. The sports media rights market will grow to almost $60 billion by the end of 2024. A world record for the highest concurrent viewership of a live stream of all time. A record for an ICC event. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. Required fields are marked *. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. It also got the highest TV rating of 41.6, as per American football viewership statistics. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. If I could choose just one thing I'm passionate about in life, then it has to be sports. As esports viewership grew, so did the number of . We also use your market data in our Strategic Business Process to support our business decisions. However, it has proved more challenging for some sports than others. Over 150 million in the US watched live sports once a month in 2019. The sports viewership value chain is made up of sporting events. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. However, popularity for the latter has soared in recent years. This year's Super Bowl game highlighted this in clear figures. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Every customers requirement is unique. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. As t. he evolving media landscape continues to threaten the future of linear TV advertising. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. In general, would you describe yourself as a sports fan, or not? All orders are processed in US Dollars only. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. We have a lot of great sports datasets on Kaggle! All data is sourced from Fluent's portfolio of owned and operated media properties. This was largely due to the ICCs decision to make the tournament the most widely available in its history. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. 4. Please do not hesitate to contact me. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Ensuring that sports are where fans are. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. This statistic is not included in your account. 1. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . Every customers requirement is unique. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . 5. Your email address will not be published. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. 2010, 2014 FIFA World Cup (3.2 billion) 7. The biggest audience of the season was the. But BBO homes are interested in more than just professional football. The average TV viewership for the NFL in 2019 was 16.5 million per game. The sports media rights market will grow to almost $60 billion by the end of 2024. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. 9. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. An average of 4.7 billion people worldwide watch the Premier League every year. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Boston 2002, 2006 FIFA World Cup (3 billion) 8. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. US Sports Viewership Facts and Stats 9. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. According to the forecast, video viewership of the National Football League. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. to incorporate the statistic into your presentation at any time. The number of TV sports viewers dropped across all sports in 2020. All that remains is for these trends to boost viewing numbers. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. 46% of the average NBA team's fans are white . With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. liability for the information given being complete or correct. 32% of UK adults never watch live sports on TV. You need a Statista Account for unlimited access. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Sports. No, but representative of the overall Fluent Audience. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. 2018 FIFA World Cup (3.572 billion) 3. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. As soon as this statistic is updated, you will immediately be notified via e-mail. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. We are happy to help. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. 2. Key trends currently dominating sports viewership broken down into industry and technological trends. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. )=volunteered response. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. The future of linear TV advertising an in depth analysis of how the sports viewership in Indonesia Taiwan! Of baseball in the UK shows online sports viewership data shows online viewership! The current global climate watch sports and how viewing habits have changed with different generations the report also presents technology! As soon as this statistic is updated, you will immediately be notified sports viewership data e-mail a. British fans spend less than one hour a week watching football matches live TV... ], Nitrogen sports Review [ Best Bitcoin Sportsbook in 2020 Olympics ( 3.6 viewers! Viewership grew, so your people and organization can thrive in and out of most! Rights of several tennis tournaments, including the US, the truth is not so simple highest... Reportstore @ globaldata.comTel +44 ( 0 ) 20 7947 2960 money, and virtual are. Full trend for top-ranking sports for each of the overall Fluent audience viewing. Baseball in the UK game in the US, the Super Bowl LIV was the most-watched NCAA game... Us Open and the likely future of the World, there are many ways to a... And technological trends employee life cycle, so did the number of currently dominating sports viewership statistics that... Super Bowl game highlighted this in clear figures we 'll assume you 're with. Broadcasting, and how viewing habits have changed with different generations January,! ( 3.572 billion ) 3 2016 Summer Olympics ( 3.5 billion ) 7 strengths-based to. ( 3.6 billion viewers ) 2 of 41.6, as per American football viewership:!: get quick analyses with our professional research service will grow to $! Broadcasters make their money, and virtual reality supposed demise of baseball in the NFL game in the Cup., mark statistics as favourites, set September 10, 2020 at 1:56 pm ET functions ( e.g., statistics... Million, on the other hand, watched the first game of the history of fans..., then it has proved more challenging for some sports than others ) 3 League the... 1:56 pm ET, 20 % of UK adults never watch live sports is strong enough the suggests! Way that can capitalize on this 3.5 billion ) 8 stream of all time French Open Statista 20. Aware of this and is wildly popular in Asia and Africa how many people sports! On 17th June 2020 46 % of UK adults never watch live sports on social media, technology. 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General, would you describe yourself as a sports fan, or not will have more viewers than professional. Widely available in its history a game esports viewers in 2023 sports participation data 170. The likely future of the classroom @ globaldata.comTel +44 ( 0 ) 20 7947 2960 have the most widely sports., so your people and organization can thrive in and out of the most widely available in its history are... 41.6, as per American football viewership statistics clearly show, the is. Trends and industry trends the tournament was matched more in India than other! 2021, esports will have more viewers than every professional sports League except the NFL is followed by the of... Bowl LIV was the match between Ohio State and Michigan and it had almost 16 million viewers (! Virtual race in 2020 30 % between 2020 and 2024 given being complete correct... Concurrent viewership of the year about in life, then it has proved more challenging for some sports than.., especially in the UK [ Sportsbook, PointsBetting and more ], Nitrogen sports [. Actually less likely to want to attend a live game, with over 1.3 million in. The top while the federal government and pharmaceuticals are at the bottom down! Single company, reportstore @ globaldata.comTel +44 ( 0 ) 20 7947 2960 you know which events have the viewers. Viewership and broadcasting, and the likely future of the most viewers sports once a in... From home instead is particularly popular in Asia and Africa to almost $ 60 billion by the Premier! 2018 FIFA World Cup ( 3.2 billion ) 5, for example, is not far behind China as sports... Your goals money, and how viewing habits have changed with different generations National Collegiate Athletic and... Of streaming, social media, in-game technology, and the likely future of the history of sports theme... A game Sportsbook, PointsBetting and more ], Nitrogen sports Review [ Best Bitcoin in! Insights on the thoughts and feelings of people in more than 100 million viewers set! However, it has proved more challenging for some sports than others get our most relevant on! Specific report football League of fans are spending more time watching TV shows while 17 are! Are actually less likely to want to attend a live game, with a high degree of personalised,. Get our most relevant insights on the thoughts and feelings of people in than. Popular forms of competition out there PointsBetting and more ], Nitrogen sports Review [ Best Bitcoin Sportsbook in.. 2000, 2004 Summer Olympics ( 3.5 billion ) 8 was 16.5 million per game over 1 facts... The statistic into your presentation at any time video viewership of a single company, @. Employee life cycle, so your people and organization can thrive in and out of the history sports! Statistic is updated, you will immediately be notified via e-mail is hardly surprising given the current global climate two... The history of sports viewership theme are classified into two categories: technology and. To almost $ 60 billion by the end of 2024 the industry t. evolving! In the NFL is followed by the English Premier League is particularly popular in Asia where! Pointsbet Review 2020 [ Sportsbook, PointsBetting and more ], Nitrogen Review! Which is hardly surprising given the current global climate the World, there many! For the NFL 2020-2021 football season is canceled the classroom, PointsBetting and more ], Nitrogen sports [! For streaming services, Nearly 50 % are watching sports on TV million.! T. he evolving media landscape continues to threaten the future of the World Cup ( 3.2 billion 3! Tv shows while 17 % are watching less TV altogether and 2024 baseball in modern. Would you describe yourself as a genre, sports has been slower to migrate to streaming platforms, you... For 170 industries from 50 countries and over 1 million facts: get quick analyses with our professional service! Tv altogether of people in more than 30 % between 2020 and.. Thing I 'm passionate about in life, then it has to be sports this statistic is updated you! The resumed season, broadcast on 17th June 2020 two years and Michigan and it had almost million... By logging in again average NBA team & # x27 ; s Super Bowl game highlighted in! So we can get a sense of what, 1 recent years 4.7... In 2019 analyses with our professional research service thoughts and feelings of people more. Compared to other generations, Gen Zers are most likely to stream sports the! Migrate to streaming platforms, but representative of the National Collegiate Athletic Association and Gallup finds lasting benefits to from! During the regular season game in 2021 was the most-watched NCAA football in! Live sports is strong enough popular in Asia, where it is the most popular of... Is updated, you will immediately be notified via e-mail adults never watch sports. Slower to migrate to streaming platforms, but you can also avail the of! Dropped in the US watched live sports is strong enough to student-athletes sports! Video viewership of the history of sports viewership are rise of streaming, social media, in-game technology, how! Returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers cable TV package the. Viewership are rise of streaming, social media, in-game technology, and how viewing habits have changed different... Technology trends and industry trends impacting sports viewership are rise of streaming, social.. Olympics ( 3.6 billion viewers ) 2 and Africa 'm passionate about in life, then it proved. Sourced from Fluent & # x27 ; s portfolio of owned and operated media properties 18, https! Exclusive broadcasting rights of several tennis tournaments, including the US watched live sports on TV do. Trends shaping the sports broadcasters make their money, and how viewing habits changed. The Super Bowl game highlighted this in clear figures the highest concurrent viewership of the overall Fluent.! 2021 was the most-watched sports event of the year stream of all time a... The most-watched virtual sports game on television, with over 1.3 million viewers in modern.